TOP 20 CONVERSION ENHANCEMENT CHIPS ON A WEBSITE OR LANDING PAGE (PART 2)

THE MINIMUM NUMBER OF FIELDS IN THE FORM

The fewer fields in the form, the better. The ideal number is one or two fields, with a maximum of three. You can add autofill, for example, the phone code is automatically determined by geolocation. This way we will reduce the decision-making time and conversion to the application.

THE SELLING BASEMENT OF THE SITE

The basement does not have to be a dry collection of all references. There you can place exclusive offers, lead magnets, application forms and other useful materials. This attracts the attention of users and, again, increases the conversion rate.

SITE HEADER

The site header should also sell, but otherwise. The main thing that will increase conversion is the button with the main target action. Users like to make decisions quickly and if the button is always in sight, they will more often leave requests. The header may also contain information about discounts, your rating, main advantage, location, messengers and other features that may be important to your target audience.

EASE OF USE

The client definitely does not need your product so much to also understand the site and how to leave a request there. Give him the opportunity to just buy, learn more, write to you. An example of a good structure: the presence of a header with contacts, a city, a button; a convenient menu with clear items; benefits on the main screen and an important target action; a price list with clear conditions; frequently asked questions and a convenient communication messenger.

USING NUMBERS

Bring out the main numbers in large text. How many successful projects have been completed, how many km have been driven on your carsharing, how many kg of dust has your cleaning washed, etc. Add emotions to them: photos that will reflect the target audience and its expected reaction to your product. If you choose everything correctly, customers will see themselves and desire your product more for the sake of emotions.

FEEDBACK AND INTERACTIVITY

If you think the reviews are outdated, then you've seen the wrong reviews. Ask your clients to leave a couple of video reviews: they greatly increase their trust in you, look modern and require less time from the client. And if you replace the dry title of the “Reviews” block with a title with a direct benefit or advantage, for example: “We monitor our reputation and are proud to be recommended.” Use not only text reviews, but also screenshots, photos, videos, voice messages - everything that will be as natural as possible.

FARE COMPARISON AND MONEY BACK GUARANTEE

It is statistically proven that when it is possible to choose from three price options, people more often choose the average one. So it's worth considering three prices for services or products to increase your check. You can also guarantee a refund. Customers often do not use refunds, but knowing that there is such an opportunity, they trust you more.

ANALYSIS OF TIME ON THE SITE AND VIEWING DEPTH

Connect all kinds of counters to the site and analyze the time that users spend on the site and the depth of viewing. This way you will find out what the user's attention is more focused on, and where they don't even look. You will be able to adapt the information on the site to the behavior of your user.

HYPOTHESIS TESTING

Do not stop at the first option that you like. Test different options and find a diamond that will attract your customers. Conduct AB testing, try different headlines, buttons, forms, calls, lead magnets, and so on. Everything is learned in comparison and even more so in business.

U-X COPYWRITING

i.e. write titles that reveal the meaning of the text, without using the text itself. This allows you to increase the conversion rate of the site, as the headlines attract attention and arouse the interest of customers. And the texts are almost not read.

So, all these chips are not taken from the head, but are based on our experience and numbers. Therefore, implement, test and get your long-awaited effect from the efforts invested in the site.