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TOP 20 CONVERSION ENHANCEMENT CHIPS ON A WEBSITE OR LANDING PAGE

The more you pour the resource into Internet marketing, the more effect you expect. But often plans collapse on the rocks of an unprocessed site. What to do to increase the conversion rate of the site and not to fiddle with the already shaky nervous system, we will analyze on specific chips. We have collected 22 methods and, to simplify, we have divided the article into several parts. Read, apply and collect your applications

If it's simple - conversion - how many (%) of the people from the mass who viewed the site did the action that you are waiting for (For example, out of 1000 visitors, 10 bought or left a request. Then the conversion to the target action is 10%)

So let's move on to the chips, how can we increase this number:

THE MEANINGS IN THE HEADLINES

The main meanings should be in the title, not in the text. Almost no one reads the texts now. Attention is focused according to the scheme: title-picture-button. For example. Instead of: "We are building high-quality baths"; we will write: "Turnkey frame baths from 500€ in the Moscow region"
Or instead of: "Children's development Center"; we will write: "Children receive scholarships in the USA after a year of classes"

The main thing: Numbers, evidence, direct benefit.

PHOTOS OF REAL PEOPLE, PHOTOS OF THE MANAGEMENT TEAM

Everyone knows, but not everyone understands, that using stock photos on a website greatly reduces trust. If the client sees something unnatural, he begins to doubt your honesty, thinks you have something to hide, since you are embarrassed to show your face and your team. Using real photos of the team, photos from your office life strongly involve people. They literally feel immersed in your life and then they are closer to working with you. Choosing among competitors, they are more likely to choose you, because they know more about you.

A CLEAR WIDGET WITH A CREATIVE MESSAGE AND A PHOTO OF THE AUTHOR

Do you often see a chat with an online consultant on the site? How much will you trust and ask your questions if there is a photo of a stock consultant in a gray jacket with a wide smile and just one phrase: “Write to us"? And if you see a photo of the head there, his real name and the text: “Hello! I saw that you came to our website. If anything, I'm online, write - I'll answer immediately!” This way you immediately understand who you are communicating with and trust this person more.

THE IMPORTANCE OF THE FORM ON THE FIRST OR SECOND SCREEN

Most of the applications on the site come from the main screen. You know that clients make a decision in 3 seconds. And if he really does not have time to find a solution, he will not scroll, proofread texts, conditions and advantages. He will see a profitable offer for him and immediately leave a request. Give him this opportunity - make a cool offer and leave the application form on the first screen.

THE IMPORTANCE OF BUTTON COLOR

Corny? Not a fact! Practice shows that the colors on the site really affect the conversion rate. The yellow, orange and green colors of the buttons give the maximum effect. And experience also suggests that it is important to make buttons round or rounded, since sharp corners arouse less trust among people.

QUIZ CALCULATOR

The quiz calculator is a test questionnaire. At the end of the test, the user receives a super useful bonus, and you receive a generated application. How it works:
- you make an offer that solves the client's pain
- you give him a bonus that instantly solves this pain (lead magnet)
- and ask to leave a request to receive this bonus for free.
This is how the client solves his problem and thinks: ”If they give this out for free, what will happen on paid products?” He is imbued with trust and already warmly buys your paid product.

VISUALIZATION

You lose 60% of your customers if you only use text. People remember only 20% of the text and as much as 80% of the visual components. People don't read the text, just realizing that they won't remember it. If you show important meanings with a picture, then the client will definitely notice the important thing. For example, you have a fast food franchise, you can visualize the profit of the franchise on burgers - the bigger the mountain of burgers, the more profitable your business is.

BULLET FORMS

When submitting an application, the client needs to understand what he will get from this, what benefits he will get. Not just: “We will call you”; but “Leave a request and you will receive:
- calculation of the cost of work
- consultation with specialized specialists
- the file “How to choose the most durable floor covering: 5 important factors"".

THANK YOU PAGE

When the client has already submitted a request, we do not just thank and explain when the user will receive a call and what will happen. The gratitude page should be similar to a new website or landing page, where the user receives additional information and the possibility of additional sales. For example, we place a page there: “Often bought” or “Our articles that will help with your request.”

CHATBOT

A chatbot is a feature on a website that automatically sends a message to the client after clicking on a button. For example, a client became interested in the price list for your services, clicked the “Get price” button and immediately got into a chat with you, where there is already a prepared message “Get price”, the bot sends the price list to the client, and you can start communicating with a potential client.

So, implement the first 10 methods, get the result and move on to the next article to get the most applications from your site.

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