We Analyzed 150 E-commerce Projects — Here's What We Learned

After reviewing over 150 e-commerce projects, we identified several key factors that can enhance any online store's position and make it uniquely attractive to today’s customers. Here’s a breakdown of what we discovered:

What Sells Well

Through our analysis, we pinpointed several product categories that consistently drive high demand. These are the best performers, bringing major e-commerce players the highest returns and offering a fast track to ROI for those launching online platforms.

Fashion. Clothing, shoes, bags, and accessories dominate sales. Imagine thousands of customers each day searching for the perfect dress or the ideal sneakers. Up to 57% of e-commerce traffic goes to these fashion-forward categories.

Beauty and Personal Care. The beauty industry, especially skincare, grows every year. Around 29% of shoppers focus on skincare, haircare, and body care, making this category a high-potential choice for online stores.

Electronics. Phones, tablets, and accessories draw about 24% of e-commerce audiences. Customers here are ready to pay for quality and novelty, making electronics a worthy investment.

Pharmaceuticals. Health and wellness products cover 23% of online purchases, particularly among customers over 30. The steady demand in pharmaceuticals offers business stability, making this sector resilient.

Bottom line? If your store covers any of these categories, you have a solid chance of drawing a consistent customer base.

E-commerce Trends That Reshape the Market

Our analysis revealed a few trends that are truly reshaping the game. These tactics help online stores grab customer attention, build loyalty, and increase repeat purchases.

Personalization. This is what sets your store apart. More e-commerce businesses are using AI algorithms to personalize recommendations. Let’s face it — it feels great when a store suggests a product that matches our tastes or sends a personal holiday greeting. Personalized recommendations drive loyalty and boost conversion.

Going Global. Brands are broadening their reach by adapting websites for international audiences. If you're currently focusing on just one region, consider expanding — other markets might embrace your products, too. Data shows that going global can increase revenue by up to 50-80%.

Mobile Commerce. Yes, mobile traffic again, but for a reason. Half of all online sales today come from mobile devices, so optimizing for mobile isn’t just a tip; it’s essential. Shoppers want to browse and buy on the go, or simply while lounging at home.

Growth Strategies

After working on over 150 projects, we’ve learned that a solid growth strategy goes beyond expanding the product range — it’s about using the right tools effectively.

AI and Chatbots. Chatbots might sound futuristic, but they make a big difference. From checking product availability to helping with payments, bots cover a lot of ground, making customers happy with quick answers and saving support resources.

Expanding Sales Channels. Social media, marketplaces, affiliate programs — all are powerful channels that can increase sales. Major brands are already active on Instagram and TikTok, where their customers spend most of their time.

E-commerce Platforms

Choosing the right platform also matters. Some attract specific customer niches, which can help your store grow.

Amazon: The leader for reliability and a large audience. If scaling is your goal, Amazon is worth considering.

eBay and Etsy: Great for products with unique styles, like handmade crafts and custom accessories. Etsy, in particular, draws an audience looking for handmade and unique items, making it a strong niche platform.