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Creating medical apps, business applications, or other types of apps is a complex process that requires both aesthetic and technical solutions. Without well-designed UX/UI, even the best app may lose its users.
Research shows that about 25% of downloaded apps are used only once before being abandoned. Poor user interface design is one of the main reasons behind this.
If you are planning to develop a new app, it’s important to be aware of common UX mistakes to create a product that not only attracts but retains users.
Visual Imbalance
The first thing users notice when they open an app is the visual balance. If one element is “heavier” than the others, it scatters attention and worsens the user experience.
Key factors that influence visual weight:
- Color
- Contrast
- Size
- Density
Achieving balance can be done through symmetrical, asymmetrical, or radial design principles. It’s important to remember that visual tension doesn’t always mean bad design. It can be used strategically to highlight key elements of the app.
Inconsistency and Low Accessibility
Inconsistent design occurs when interface elements don’t align or function as intended. This can manifest as small, unreadable text, confusing button layouts, or style choices that make important features hard to use.
To maintain user engagement, it's important to regularly update the interface and notify users of any changes.
Poor Performance Due to Complex Elements
The technical and visual aspects of an app are more closely connected than you might think. Overly complex visuals can slow down performance, especially on older or less powerful devices.
To optimize performance, test the app on different devices, compress large files, and use vector animations. Avoid overloading the interface with unnecessary widgets.
Cluttered Interface
Too much information frustrates users, while too little leaves them searching for what they need. Ideally, a user’s path through the app should take no more than three steps.
Lack of Key Content
Every app should solve a specific problem or meet a user’s need. As you develop the design, continually ask yourself:
What problem does this element solve?
Will it help the user?
Does this design choice align with the app’s overall purpose?
For example, a fitness app should display key progress metrics and make it easy for users to log their activities with just a few taps. Larger buttons with short, clear text and the ability to automate frequent actions would be ideal.
How to Properly Handle User Feedback
Even a seemingly perfect design can confuse users. Analyzing data and testing hypotheses is essential to improving your app’s user experience. A/B testing, user interviews, and gathering feedback from app marketplaces are all valuable methods. Remember, what users say and what they need are often different. They may mention wanting a feature, but in reality, rarely use it. Analyzing real behavior is crucial for making informed design decisions.
GloYoga
This popular app combines minimalistic design with sufficient information and visual balance, making it easy for users to navigate and achieve their goals.
Dragi
A student-focused app that uses high contrast and thoughtful navigation. The educational screens are clear and concise, with large, easy-to-read buttons that make for a smooth user experience.
Spotify
Known for its clean, minimalist design, Spotify allows users to quickly access their favorite music. The intuitive layout ensures easy access to additional features without overwhelming the user.
By avoiding common mistakes such as visual imbalance, inconsistency, and cluttered interfaces, you can create a high-quality product that users will love.
If you're looking to develop or promote a new app, reach out to WebMedia for a professional design evaluation and guidance on improving your app’s performance.