8 ways to increase real estate sales during the construction phase

Selling property before construction begins is a powerful way to accelerate project timelines and increase profitability. To stand out in a competitive market, you need to embrace unconventional strategies that not only grab attention but also add value for your clients. Here are some fresh ideas that are either gaining popularity or have yet to be widely adopted:

1. Virtual Tours with Augmented Reality (AR)

Using augmented reality allows potential buyers to virtually "step into" their future space. With a mobile app, clients can "visit" their apartment, visualize the interior, understand room dimensions, and even customize design elements to suit their taste.

Example: Provide clients with AR glasses or an app that lets them see the future building as if it were already there, in their current environment. It’s not just a pretty 3D render, but a real sense of what the apartment will look like in its actual location.

2. Metaverse Spaces for Project Presentations

Create a virtual environment where buyers can explore the building and inspect apartments just as they would in the real world, but online. In the metaverse, you can include features like talking to agents, choosing interior finishes, or even reserving apartments.

Example: Imagine a virtual real estate complex where users can enter any apartment, interact with other visitors, and discuss the project with agents—all without leaving their home. It creates an interactive online showroom experience.

3. NFT Assets for Reservation and Ownership of Infrastructure

Blockchain technology and NFTs (non-fungible tokens) can be used to reserve apartments. Each NFT represents a "unique key" to a reserved apartment, highlighting its exclusivity and providing clients with a secure transaction guarantee.

Example: Clients purchase an NFT that guarantees their reservation for an apartment during the early stages of construction. They might also get additional perks like exclusive rights to shared infrastructure, such as a rooftop or private pool.

4. Crowdfunding as a Pre-Sales Tool

One unconventional approach is to use crowdfunding platforms to attract investors and early buyers. Developers can offer "shares" or early purchases, helping to cover part of the construction costs and drawing in people ready to invest from the start.

Example: In exchange for participating in crowdfunding, buyers receive exclusive offers, such as a profit share from the commercial areas or discounts on the final property price.

5. Gamification of the Property Buying Process

Make the property search interactive through your website by introducing games or challenges that engage potential buyers. For example, clients could earn "points" for exploring project details, participating in online quizzes, or inviting friends—and then redeem those points for discounts or bonuses on their future home purchase.

Example: A buyer who actively researches the project and participates in quizzes or surveys can win a free furniture package or additional square meters as a gift.

6. Hybrid Work-Home Spaces

With the rise of remote work, you can offer hybrid spaces that combine the comfort of a home with the functionality of an office. This can attract freelancers, entrepreneurs, and startups who are looking for unique living solutions.

Example: Offer apartments with built-in "smart" workspaces, separate entrances for business activities, or access to coworking zones—all of which appeal to modern professionals seeking a better work-life balance.

7. Interactive Partnerships with Furniture Brands and Designers

Give your clients the opportunity to collaborate with renowned designers or furniture brands. They can offer interior design packages, exclusive discounts, or access to limited-edition furniture collections if the client reserves an apartment early in the construction process.

Example: Each early buyer gets the chance to select from several interior design options created by a top brand or sign an exclusive contract for custom interior design.

8. Building a Community Around the Project Before Construction Is Complete

Create an online community for early buyers, where they can interact, contribute ideas for infrastructure, get to know their future neighbors, and provide input on the design of shared spaces.

Example: Developers invite clients to participate in discussions on lobby designs, color schemes for the façade, or even suggest ideas for parks and playgrounds within the complex.

These innovative approaches can help you not only attract attention to your project but also build a deeper connection with buyers, which is crucial during the early sales stages. By adopting unconventional solutions, you’ll not only boost your sales but also gain a competitive edge in the market.