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Website Redesign: How to Know When Your Business Needs a Refresh

In 2024, effective project management is an essential part of successful business operations. WebMedia not only offers the creation, promotion, and optimization of websites but also supports their ongoing development. Here’s how to recognize when your business might need a website redesign and how to choose the right project management system.

When Is a Redesign Needed?

A website redesign is a significant step for any business. Always start with the question, "Why?" As Tim Brown noted, the need for a redesign is determined by how well something meets its purpose.

1. Site Not Adapted for Android and iOS

If your site doesn't display correctly on smartphones, it degrades user experience and SEO. Responsive design is essential for all websites to rank in the top 10 of search engines.

2. Poor Usability

Analyze user behavior using Google Analytics and Yandex Metrica. High bounce rates and low conversion rates can indicate navigation issues. Check if it’s easy to make purchases on competitor sites and compare them to yours.

3. Outdated Design

If your design hasn’t been updated in over five years, it’s outdated. Trends change yearly, and it’s important to keep your site looking modern.

4. New Functionality Added

Modern users expect features like credit payment options, personalized recommendations, smart search, and more. Lack of these features can drive customers to competitors.

5. Slow Loading and SEO Issues

If your SEO efforts are not yielding results, the issues might lie in the site’s architecture or loading times. These problems should be addressed during a redesign.

6. Brand Guidelines Changed

Changes in logo, colors, fonts, and positioning should be reflected on the website to maintain a cohesive brand image.

Redesign Stages

A redesign goes through the following stages:

- Pre-project analysis

- Design and planning

- Coding and development

- Content update

- Release

- Testing at each stage

The cost and timeline of a redesign depend on the scope of work. Visual updates may be cheaper than a full redesign.

Mini-Test: Does Your Site Need an Update?

If you answer "yes" to three or more of these points, consider a redesign:

- Site not adapted for Android and iOS.

- Not updated in over a year on CMS.

- Not updated in over three years on a framework.

- Outdated design.

- Difficult to find information.

- Outdated content.

- Lacks popular functionality.

- No automation integrations.

- Slow loading times.

- Poor conversion and search engine indexing.

If you have questions or need an audit, contact WebMedia. We’ll help you make your site modern and effective.

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