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Technologies for creating an online store: from traditional to innovative

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WordPress: More Than Just a Blogging Platform

Initially designed as a blogging platform, WordPress has evolved into a major player in e-commerce site creation. Its flexibility and user-friendliness make it a popular choice, especially for small and medium-sized businesses. With plugins like WooCommerce, you can quickly transform your WordPress site into a fully functional online store. The WordPress developer community regularly provides updates and new features.

PrestaShop: A Dedicated E-commerce Solution

PrestaShop is an open-source platform entirely dedicated to e-commerce. It offers a wide range of features tailored to the needs of online merchants. PrestaShop also provides various themes and extensions, allowing you to customize your site to your specific needs. This makes it an ideal choice for those seeking a focused approach to their e-commerce site.

E-commerce Site Development Agency: Expertise at Your Service

Creating an e-commerce site can be complex, especially if you have specific requirements for design, security, or integration with other systems. This is where an e-commerce site development agency comes in WebMedia. These agencies can help you develop a turnkey application, create a site tailored to your unique needs, and ensure its promotion.

Advantages of an E-commerce Site Development Agency

An agency offers a full range of services, from web design to payment integration and SEO optimization. WebMedia also handle ongoing maintenance and updates for your site, allowing you to focus on running your business. Their expertise ensures a professional and secure site capable of competing in the online market.

Conclusion

Creating an e-commerce site requires careful consideration of the technology to use. Options like WordPress and PrestaShop are ideal for those who prefer ready-to-use solutions, while an e-commerce site development agency is perfect for those looking for a custom approach. The choice depends on your needs, resources, and technical skill level. Whatever path you choose, leverage the opportunities of e-commerce to grow your business in the digital age.

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How Brands Use Storytelling and the Hero’s Journey in Digital Products

92% of consumers trust brands that tell stories. This Nielsen data highlights the obvious: storytelling is no longer a creative luxury — it’s a practical tool that influences user behavior and business metrics. Especially when applied through the Hero’s Journey framework in the digital space.

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The Red Pill for Business: What Do Nike, IKEA, and McDonald’s Know That You Don’t?

Remember the scene where Neo chooses between the red and blue pill? The blue pill — stay in the familiar world. The red pill — learn the truth. In 2025, businesses face the same choice: stay in the past or step into Web3. Nike, IKEA, and McDonald's have already made their choice. What about you?

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Native vs. Cross-Platform Development: What to Choose?

In 2025, mobile apps remain a critical tool for businesses: 57% of internet traffic is generated through them, and mobile market revenues have surpassed $500 billion. However, the choice between native and cross-platform development has become more complex due to advancements in technology and the emergence of new frameworks. For instance, Kotlin Multiplatform Mobile (KMM) and Flutter 4.0 have narrowed the performance gap between the two approaches, while AR/VR and AI integration have become standard for many apps. The goal of this article is to help businesses consider key factors and choose the optimal development path.

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How AI is Changing the Game in Real Estate Valuation

Have you ever wondered why apartment prices can jump sharply within a month? Why does one house sell for millions while the neighboring one costs a fraction of that? Real estate valuation used to be simple: you’d look at the area, the floor, the neighborhood, and the condition of the property to set the price. But here’s the problem: this method is inaccurate. It doesn’t account for hundreds of factors that truly affect a property’s value.

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How implementing PWA increases traffic and customer retention in real estate

If you work in a real estate agency, you’ve likely faced challenges in keeping your website up-to-date and engaging with clients on mobile devices. A Progressive Web Application (PWA) might be the solution to these challenges. But what exactly is PWA, and why does it matter for your business?

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Digital Twin System for Real Estate: Detailed Overview

The Digital Twin system changes the approach to real estate management. Accurate 3D models, wear forecasting, cost reduction, and successful use cases.

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How to Develop a Marketplace: Insights from Europe and CIS

Creating a marketplace is a complex, step-by-step process that requires a clear understanding of business goals, market specifics, and audience needs. Let’s break down the key stages of development, highlighting challenges and opportunities to consider.

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We Analyzed 150 E-commerce Projects — Here’s What We Learned

After reviewing over 150 e-commerce projects, we identified several key factors that can enhance any online store's position and make it uniquely attractive to today’s customers. Here’s a breakdown of what we discovered:

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