How to secure sales prior to property construction

For developers, it’s crucial to start selling real estate before the first shovel hits the ground. This not only helps accelerate return on investment but also ensures more stable demand during the construction phase. In this article, we’ll explore how to effectively prepare for pre-construction sales using proven methods and successful case studies.

Advantages of Pre-construction Sales

Improved cash flow: Early sales give the developer confidence in the project and reduce reliance on external funding. The sooner you start, the quicker you’ll receive initial payments.

Increased buyer trust: When a project gains attention early on, clients are more likely to invest, knowing that their purchase is an investment in the future.

Flexibility in project adjustments: Before construction begins, it’s easier to make changes based on client requests, ensuring customization to meet their needs.

How to Ensure Pre-construction Real Estate Sales?

Now let’s move on to specific actions you can take at each stage.

1. Identify Your Target Audience

Everything starts with understanding exactly who your clients are. They could be new customers or those who’ve already purchased property in your previous projects. By clearly defining your audience, you can fine-tune your marketing campaign, which will help you attract potential buyers more quickly.

Example: Let’s say your project is luxury apartments in the city center. Your potential clients are successful businesspeople who care about location and prestige. Knowing this, you can focus on advertising in relevant publications and on social media.

2. Use Powerful Marketing Tools

Creating and maintaining a website is a crucial tool for pre-construction sales. If your project is hard to find online, you’re losing a huge chunk of potential clients. A modern website with high-quality photos, detailed project information, and an option to leave inquiries is a must-have for any successful developer.

Example: We built a website for the Georgian developer Apart Development, set up a sales system, and ran an advertising campaign. In just three months, sales increased by 250%! WebMedia is ready to help you develop and promote your site.

3. Plan Your Advertising Campaign in Advance

Starting your advertising early is key to success. Begin promoting your project even before the foundation is laid to spark interest from as many people as possible. This can include both online ads and offline promotion: banners, posters, and participation in trade shows.

Example: Partnering with local real estate agents will help you reach those actively searching for properties, while a well-targeted Instagram and Facebook campaign can directly interact with your audience.

4. Offer Pre-Sale Incentives

One way to attract clients before construction begins is by offering discounts or special terms for purchasing property at the earliest stages. For example, you can offer installment plans with a minimal down payment or personalized room designs for the first buyers.

Example: You could offer a 5% discount to the first 10 buyers, creating a sense of urgency and encouraging quick decisions.

5. Build Strong Client Relationships

Client relationships are your main asset. Consistent communication and being ready to answer questions are the foundation of trust, which can easily translate into sales. Listen to your clients’ needs, be courteous, and always keep an open line of communication.

Example: Regular email updates about the construction process, personalized offers, and holiday greetings help maintain contact with clients and fuel their interest in the project.

6. Don’t Be Afraid to Ask for Referrals

Referrals are one of the most powerful and free promotion tools. If your clients are happy, they’ll gladly recommend you to their friends and family. You can encourage this by offering a bonus or discount for every new client referred.

Example:For each new buyer referred by a previous client, you could offer a reward such as free parking or upgraded home finishes.

7. Develop Your Social Media Presence

Nowadays, social media isn’t just for communication but also a powerful sales tool. Create engaging content, showcase the construction process, and share client success stories. Videos and live updates from the building site help potential buyers feel connected to the project.

Example: Utilize Facebook and Instagram for your marketing efforts. Regular posts about the project, photos, and client testimonials will increase trust and engagement.

8. Perfect Your Sales Skills

When it comes to closing the deal, it’s crucial to be at the top of your game. Prepare a solid presentation that covers all key points: timelines, quality, and a personalized approach. The more prepared you are, the higher the chance of convincing clients that your project is the best fit.

Example: It’s not enough to show beautiful renderings—make sure to present a plan of how clients will stay involved throughout the entire construction process. This will help them feel engaged and confident in their decision.

In the end: If you approach each step strategically, securing pre-construction sales will be a breeze, and your project will gain momentum from day one. Create a website with WebMedia and start your journey to success today.