Creating an Effective Medical Website: Tips and Examples

There are many reasons why users leave your website quickly, and just as many solutions to improve this situation. When creating a user-friendly website, it is important to consider the specifics of your niche and the desires of your target audience. In the healthcare industry, which is rapidly evolving, several factors need to be taken into account.

This article will explain how to make your website convenient and useful for your customers while maintaining full functionality. But first, let's understand why users do not stay long on your site.

Main Reasons Why Visitors Leave Your Website

To fix the problem, you need to understand its root cause. Here are the main reasons why users quickly leave your page:

Slow Loading. If your page loads slowly, there is an 85% chance that the user will leave.

Poor Navigation. If finding necessary information on the site takes too long, the user will likely close the page and look elsewhere.

Poor Design. Bright colors that hurt the eyes and unreadable fonts negatively affect your site and make it unusable for users.

Unreadable Content Structure. When users come to your site looking for information but can't find it, they are more likely to leave. Keep this in mind as you fill your page with the necessary information and structure.

Main Tips for Creating a Medical Website

When working on a medical website, the first thing to consider is the needs of your target audience. The site should be simple and understandable not only for young doctors and patients but also for seniors who visit clinics more frequently. Here are some simple tips for creating the best website for the healthcare industry.

Intuitive Site Navigation

Referring back to the reasons users leave your site quickly, the first thing to focus on is easy navigation. The structure should be consistent and clear. Distribute information on your page so that if a user has a question while reading a section, they can find the answer in the next section.

For a quality website structure, use proper layout from the copywriter and clear section distribution from the designer. Create a site layout so your target audience won't have questions about where and what to click.

Add voice search to your site. This will make it easier for seniors to find the information they need. You can also add a search by symptom or disease.

Simple Search

Make the information on your site fully searchable. Add a bar to search for specific words, or create a section of frequently asked questions for your users.

For example, create a special bar to search for test results on a particular page and a bar to search for a doctor's specialty. For even easier management, create a special page with instructions on how to search for specific results.

Fast Loading Speed

Users leave the site if it takes too long to load. To address this, you need to optimize your site's loading speed. Several factors affect loading speed, and the most basic one is optimization.

Optimize images. Compress images before adding them to the site to reduce loading time.

Optimize videos. Similarly, compress videos and video elements on the page.

Set up web caching for better usability and faster loading.

Compress files. Ensure that all files on your site are compressed. Since a medical site will provide many files such as test results, make sure they are compressed and easy to download.

User Reviews

Allow users to leave comments. By considering user feedback, you can improve your site and services. Allowing users to leave comments shows that their opinions matter to you.

For better feedback, involve physicians in responding to clients and patients. When questions in the comments are answered by professional doctors, it attracts other patients as well.

Product Cards

An important feature on a medical site, especially if you provide medications, is having medication cards on a separate page. This allows patients to see the medications they need and attach them to their prescriptions.

These medication cards can also be developed and improved:

Add alternatives to each product card. This way, customers can see additional options.

Select dosage. Each card should allow customers to choose a specific dosage according to their needs. Ideally, digital doctor appointments should automatically link to the product card.

Filter by manufacturer. Allow patients to select products from specific manufacturers.

Proper File Formats

Medical sites need to support file uploads in specific formats that meet international health system standards. Check with your developer to ensure that the patient portal supports necessary file formats, such as MedML.

Clear Contact Information

Don't forget to include contact information on your site. Add several essential fields with important contact details:

Phone and email. Ensure that information for customer service is clearly displayed.

Online scheduling tool. Prepare an online form for booking doctor appointments. This will save time and make it easier for users to make appointments.

Physical address. If your organization has a physical location or office, make sure to indicate this on your site, preferably with a map.

Don't forget to add order status notifications for your customers.

Mobile-Friendly Design

Set up a mobile version of your site. Currently, about 75% of users visit websites from their phones. Pay special attention to ensuring that the mobile version of your site is fully optimized for convenient use from a phone.

If you are still unsure how to make your website as convenient and automated as possible for your users, you can contact WebMedia specialists. We will help you build a model of communication with your target audience through your future website.

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