Siwood

01.About the project

Siwood designs interiors, manufactures furniture, runs its own production facilities, and holds dealership agreements with brands considered the Rolls-Royce of the lighting world. Its main clients are designers and B2B customers in Moscow and across Russia. The goal was to create a website that instantly communicates scale and converts interest into inquiries.

02.Strategy development

We analyzed how designers and commercial clients make decisions: they want photos, numbers, trusted partners, and a clear list of services. The first screen now features the USP, a quick link to the catalog, and an “About us in numbers” block — 200+ projects, 150+ partners, 30+ dealership agreements.

03.Process

We built the site logic around a short path to inquiry. The portfolio now includes filters by style and room type, a partner logo section, and clearly described services. We used photos of the actual showroom, added smooth, subtle animations (no “funfair” effects), integrated contact and callback forms, and adapted the design for all devices.

04.Result

The site became Siwood’s 24/7 sales presenter: in just a couple of clicks, visitors see the company’s scale, experience, and portfolio, while inquiries go straight into the workflow without getting lost in the inbox. It works like a manager who’s always on call.